
Split the Check, Not the Blame
If you don't drink, you don't want to split the bar tab evenly with the table. So why do so many SaaS companies split their cloud costs evenly across every customer?
Research Manager, Sales Executive
Marketing Team
Joined January 1, 2025
I'm a business and strategy professional focused on the economics of technology, especially cloud infrastructure and AI. At Beakpoint Insights, I work at the intersection of research, strategy, and technology, helping organizations understand not just what they're spending, but why, and how better decisions can create measurable value.
I ask the questions that are easy to overlook: What's actually driving the number? What decision created it? What happens if we change it? I studied at Appalachian State University, where I was involved in research, leadership, and athletics, including serving as captain of the dressage team.
I'm curious, analytical, and entrepreneurial, but I believe the best work starts with people. I'm always glad to connect with thoughtful people working at the intersection of technology, business, strategy, and AI.